Fusion Culture Group are always looking for new ways to get involved in our community, and we have recently been working with Australian Universities and their students in exciting new projects.
In 2015, students in MAS390 Public Relations Practice (now called Public Relations and Social Media 2) worked with 10 real clients to produce campaigns to help solve a range of communications problems they faced. In this video, Sylvia Liu from the community-based Fusion Culture Group speaks about her experience working with Macquarie students and the fresh perspectives they brought to engaging multicultural Sydney communities, including old and young, in cultural projects, some run in conjunction with the City of Sydney.
University of Technology Sydney
In late 2016, a group of UTS Visual Communication students studying Socially Responsive Design were given the opportunity to work on real design and branding tasks for non-for-profit clients in their community. The design team worked for 10 weeks on an entire rebranding project, including logos, webpages, social media, promotional videos and corporate branding. Here is a photo of the girls with Sylvia on one of their many meetings: